a selection of content

made by trine søndergaard rysz


short form video

short form videos are one of the most important trends in digital marketing right now. it’s the go-to content for digital platforms such as instagram and facebook to snapchat, pinterest and tiktok.

here are 3 examples from campaigns in denmark, gemany and the netherlands.

the videoes are in mobile-first formats such as 4:5 and 9:16.

trends and creative videos

examples of reels from instagram using trending formats and sounds.

these examples originate from the travel community on instagram,

but also shows the use of a more common trend in a specific community or niche.

evoke
a relatable
mood
or feeling

Copywriting

Website text about summer

The market towns and marinas are buzzing with activity. The fields are filled with fresh produce. The many beaches are perfect for hours upon hours of beach fun. So what are you waiting for?

Website text about hiking in nature

Miles and miles of coastline. The vast ocean and mighty forests. Farm shops in the idyllic countryside. Experience the varied scenery and let the landscape guide you through small villages, past the many manors and castles, and from island to island.

Website text about castles and manors

Follow in the footsteps of princes and princesses (and kings, barons, baronesses, dukes, duchesses and knights)

Enter an enchanting world where time stands still. Feel the presence of history while you walk through the many great halls and narrow corridors. Lots of fun experiences awaits you at the castles and manor houses on Fyn – take a stroll through the beautiful parks, explore interesting exhibitons, eat a lavish dinner and sleep like a baby in the royal chambers.

Website text about family activities

Fyn is the perfect family-friendly destination. Enjoy all kinds of wonderful sights, attractions and activities, family-friendly beaches and restaurant. And best of all: on Fyn, practically everything is within an easy 30-minute drive.

Text on Instagram about nature (Danish)

Altså hvis nu trolde og feer var virkelige, så er vi temmelig sikre på, at de ville bo i skoven ved Flyvesandet 🧚 For det føles altså temmelig magisk at gå gennem den krogede, gamle skov og videre til de høje og majestætiske over 100 år gamle egetræer ud til kysten ✨

Og det er da heller ikke helt utopisk at tro, at trolde og feer ville slå sig ned netop dér, for Flyvesandet er hjemsted for flere sjældne arter 🌱 F.eks. nikkende kobjælde, strand-mandstro, blodrød storkenæb og almindelig mælkeurt 🌸

Du kan helt sikkert få timevis til at gå i området 🙌 

Fyns eneste sandklitter har givet stedet sit navn, og langs kysten kan du være heldig at finde fossiler eller se sæler. I storskoven kan du opleve den største naturlige bevoksning af eg på Fyn.

Eller bestig fugletårnet, og kig udover det nordfynske vadehav på 2000 hektar, der dermed er det største vadeområde på Fyn - husk kikkerten 👀

Text on Facebook about culture (Danish)

Kender du Humlemagasinet? Her får du pladen fuld af tradition, kulturhistorie og smukke haver

Dyk ned i historien og smag på hjemmelavede kager. Lad dig betage af havens mange smukke planter, mens sommerfuglene svæver rundt mellem hinanden.

Du kan gå på opdagelse i de tre museer med forskellige udstillinger - Humlemuseet, Sigfred Pedersen Museet og Historisk Dukkesamling. Eller du kan gå på opdagelse i de mange temahaver.

Sommersæsonen varer i år til og med 8. oktober, så du kan sagtens nå det endnu. Måske er haven endda særlig smuk her i sensommeren/start efterår

have a look

a selection of publications. click on the images to have a look inside.

get to know me

enjoy a short glimpse into my idyllic life in the danish countryside

30 minutes to spare?

listen to me share some, modesty aside, insightful thoughts. I discuss balancing the audience's desires with what you (including your partners) wish to communicate. I also talk about how my knitting hobby says a lot about how my mind works. spoiler alert: it’s about thinking "it can't be that hard."